Mio Technology, one of the leading manufacturers of GPS devices, has strengthened its leadership in car navigation market, both in Poland and the region of Central and Eastern Europe. Evidenced by the results achieved in 2009, confirming a report by GFK Polonia.

Another year in a row, the Mio brand increase its market share. Since mid-2009, Mio remained 30% (by ​​volume) market share of navigation, which in turn allowed the achievement of 27.4% in annual terms.

It is about 7% more than last year. In turn, taking into account the value of sales last year for Mio closed due to 25.4% (21.4% in 2008). The advantage to another brand reaches 11.7% (by ​​volume) and 6.4% (in value).

"Our trade policy has proven to be correct, as evidenced by currently published results. I mean the broad approach to the market, both in terms of price and utility of our products. " - Said Mariusz Manowski, General Manager of Mio Technology in Poland. - "Being a leader requires. Among other things, the continuous improvement of products. Last year we presented a new line of Mio Moov S, which offers many new, innovative, technologically advanced features. They have given users access to unprecedented amounts of information. I mean for example, such a function as a local search based on Google Base. This year, we will show another solution which I hope to please our customers "- he added.

According to data published by GFK Polonia shows, inter alia, that devices declining market share, "no name". Poles are increasingly turning to proven branded products. The navigation Mio brand the most popular in such model of the Mio Moov 500 GB and M 300 PL.

Data taken from the report "car navigation market in Poland in 2009 GFK Polonia, Retail and Technology (February 2010).

Source: Mio

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