Fiat Group Automobiles and TomTom announced jointly create an integrated, portable navigation system Blue & Me - TomTom. The solution, which is the result of a partnership the two companies will be first presented in the Fiat Punto Evo at the IAA Motorshow in Frankfurt, Germany. Installed in a variety of car models Fiat Blue & Me solution - TomTom will provide drivers with the latest, award-winning TomTom navigation technology.

Partnership Fiat Group Automobiles and TomTom is the result of increasingly stronger integration with the car satellite navigation. The cooperation resulted in the launch of the innovative Blue & Me - TomTom, with which Fiat is responsible to the needs of customers looking for simple and functional navigation solutions. This is achieved through an easy to use and update the TomTom devices.

"Blue & Me - TomTom is a fully integrated information system that allows you to manage telephone, navigation and information about driving in an easy to use, color screen," - said Lorenzo Sistino, CEO of Fiat Automobiles.

Blue & Me - TomTom offers the latest solutions available in TomTom devices, such as IQ Routes ™ technology is used to determine the fastest route and the exact time of reaching the target. The new software also includes system from Fiat 'eco: Drive Info "which contains useful suggestions for the style of driving, such as the most appropriate course and speed to reduce fuel consumption and thus care about the environment.

"We are delighted to work with leading car manufacturer and we look forward to its further development in the future" - said Harold Goddijn, CEO of TomTom. "Cooperation with Fiat is an important step in our growth strategy and is a precedent in the automotive industry. For the first time new car model will be offering the latest navigation solutions available, "- said Harold Goddijn.

More information about the new solution Blue & Me - TomTom will be available at the IAA Motorshow in Frankfurt, which will be held from 17-27 September 2009. Press Day will be held September 15-16.

Source: Tomtom

Related articles:

• Fiat and TomTom represent the Blue & Me - TomTom,
• Carminat TomTom on Renault
• TomTom and Toyota - partly integrated navigation.
• Missing voices for TomTom GO x50 series now available
• TomTom sponsor a program to combat traffic congestion in Warsaw - the competition